Viners of sheffield stainless steel cutlery

Viners of sheffield england silver plated
Viners cutlery
Viners of sheffield pewter tankard

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VINERS THROUGH THE AGES

BUILDING THE BRAND

A history that begins in Sheffield

A royal seal of approval

Founded in 1908 by brothers Willie and Emile Viener, Viners has gone from strength to strength in its endeavour to become Britain’s favourite cutlery brand. Its Sheffield heritage has remained synonymous with the brand, ever since factory doors opened 110 years ago. Upon its launch, the company’s speciality was plated hollowware; specially crafted metal jugs, teapots, platters and butter plates that were incredibly popular with the everyday homeowner. Despite what many of us think, Viners hasn’t always made cutlery it was only after the First World War that the company began to make knives and forks, developing an innovative collection of high quality cutlery made from nickel and silver. This combination of durable metals became the basis of Viners Wear Wite brand, which was its best- selling line until the development of stainless steel alternatives.

In the 1930s, Viners was issued a Royal Warrant as Cutlers and Silversmiths to King George V. Following this prestigious seal

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Viners has a long and illustrious history as a family of silversmiths in the UK since the late 19th century. Establishing their first manufacturing business in 1908 in Sheffield, specialising in plated holloware, they were one of the first businesses to introduce new cutting edge production techniques.

After the First World War, Viners diversified into cutlery production and became leading cutlers within the marketplace. Viners were the first cutlers to utilise real marketing strategies; specifically designed packaging and advertising campaigns led to Viners being the most recognised cutlery brand in the UK.

With a clear directive for innovative design, Viners employed eminent designers to create classic designs that can still be found in homes today. The iconic Studio range still exists within the Viners portfolio today and continues to be one of our most popular designs within the range. Today Viners is focused on building the brand and developing leading exclusive designs.

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Viners

Cutlery and kitchenware company

Viners is a United Kingdom brand of cutlery, kitchenware and dinnerware products, founded in 1901 in Sheffield, England by Adolphe Viener and his sons. By the 1960s, it had expanded to subsidiaries in Ireland, Australia and France. In mid-2000, Oneida, of the United States, paid $25 million in cash for Viners ^[1] which was put into administration on 30 October 2014.^[2]Merseyside-based Rayware, a privately owned housewares group, bought Viners out of administration for £1.6 million in November 2014^[3] and in 2015 set about "reinvigorating the brand".^[4]

History

The company, which as Viners Ltd., grew to be the biggest cutlery manufacturer in England^[5] after World War II, was started around 1901 by Adolphe Viener (also spelled Adolph Weiner when he was knighted by the Crown) and his sons. They were silversmiths who initially worked in traditional small workshops. The hallmark for Viners Ltd. silver was registered to son Edward Viner: in 1932 it was "E.V" with figures and in 1964