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Meet the woman behind Frooti who joined business at 17, made it over Rs 8000 crore giant

When Nadia Chauhan joined her father's firm, Parle Agro, in 2003, the company's revenue was just Rs 300 crore. In the year 2017, the company recorded revenues of Rs 4200 crore. The sales in the year 2022-2023 was around Rs 8000 crore, according to BT. Chauhan, the daughter of the owner of the business, Prakash Chauhan, has been instrumental in scripting the turnaround.

The Parle Group was founded by Mohanlal Chauhan in 1929. He was the great-grandfather of Nadia Chauhan. Jayantilal, Mohanlal's youngest son, started the beverages business in 1959. The company that owned brands like Thums Up, Limca, Gold Spot, Citra and Maaza, were passed on to Ramesh Chauhan and Prakash Chauhan.

Parle Group sold these brands to Coca-Cola in the 1990s. The two brothers later split their businesses. Ramesh Chauhan, the father of Jayanti Chauhan, took charge of the Bisleri brand.

Nadia Chauhan is the chief marketing officer and joint managing director of Parle Agro, the company controlled by Prakas

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In the business world, some visionary pioneers alter industries and leave an enduring impact on the market. One such individual is Nadia Chauhan, a dynamic and radical leader. As Parle Agro’s Joint Managing Director and Chief Marketing Officer, she was instrumental in the growth of two iconic beverage brands, ‘Frooti’ and ‘Appy Fizz.’ Her strategic thinking, imaginative thought processes, and unshakable resolve have not only propelled these brands to new heights but have also smashed the glass barrier for women in business. Nadia Chauhan has showcased her entrepreneurship skills, making the biggest transformations in her father’s business brand, Parle Agro.

Nadia Chauhan’s Education and a Glimpse into Her Family Background

Nadia Chauhan was born in California in 1985 but raised in Mumbai, where she completed her schooling at Bombay Scottish School and studied commerce at H.R. College of Commerce and Economics.
Nadia was meant to carry on her family’s history as Prakash Jayantilal Chauhan’s daughter, Parle Agro’s Chairman.
She was exposed to the organ
Nadia Chauhan, The Woman Who Turned Parle Agro Into Rs 8,000 Cr Giant That Gave Us Iconic ‘Frooti’ & ‘Appy Fizz’ Drinks
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- Nadia Chauhan, The Woman Who Turned Parle Agro Into Rs 8,000 Cr Giant That Gave Us Iconic ‘Frooti’ & ‘Appy Fizz’ Drinks
Frooti’s consumers today range from patients drinking at hospitals to those enjoying family functions. Here’s how Nadia Chauhan took Frooti from a Rs 300-crore brand to an Rs 8,000-crore business.
New Delhi: One of India’s biggest FMCG firms, Parle Agro, now employs Nadia Chauhan as its Chief Marketing Officer and Joint Managing Director. Nadia joined her father’s Parle Agro group in 2003 when she was just 17 years old and when “Frooti” was responsible for nearly 95 per cent of the revenues in the company. She has spearheaded innovative marketing strategies and product diversification, transforming the company into a powerhouse in the Indian beverage industry. Here’s how Nadia Chauhan took Parle Agro from a Rs 300-crore brand to a Rs 8,000-

Nadia chauhan husband name

Meet the woman behind Frooti who joined business at 17, made it over Rs 8000 crore giant

Nadia Chauhan’s Education and a Glimpse into Her Family Background

Nadia Chauhan, The Woman Who Turned Parle Agro Into Rs 8,000 Cr Giant That Gave Us Iconic ‘Frooti’ & ‘Appy Fizz’ Drinks

Frooti’s consumers today range from patients drinking at hospitals to those enjoying family functions. Here’s how Nadia Chauhan took Frooti from a Rs 300-crore brand to an Rs 8,000-crore business.